Rania Zara: Elevating Traditional Fashion Through Social Media Growth
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Client:
Rania Zara -
Category:
Social Media Handling -
Duration:
08 Months -
Website Link:
www.raniazara.co.uk
Project Overview
Rania Zara is a UK-based fashion brand specializing in traditional Pakistani and Indian-style clothing for women. Known for its elegant designs and premium ethnic wear, the brand wanted to expand its online visibility and connect with a broader South Asian audience across multiple social media platforms.
Our goal was to build a consistent, engaging, and trend-driven digital presence across Instagram, Facebook, TikTok, and Pinterest, highlighting Rania Zara’s craftsmanship, cultural richness, and modern appeal.
What We did for This Project
Our approach focused on creative storytelling and growth-driven content strategy. Key actions included:
- Designing platform-specific content strategies tailored to each audience and trends
- Creating visually rich posts, reels, and story campaigns featuring ethnic fashion styles
- Managing and optimizing all social media channels (Instagram, Facebook, TikTok, Pinterest)
- Leveraging influencer collaborations and seasonal campaigns to boost engagement
- Tracking performance analytics to continuously improve content reach and interaction
Project Results
Over eight months, Rania Zara achieved remarkable digital growth across all social channels:
- Instagram: Grew from 35K to 90K+ followers organically
- Facebook: Increased from 2K to 4K followers, with improved post engagement and reach
- Pinterest: Surpassed 1M+ monthly views, driving traffic to the online store
- TikTok: Consistent engagement through trending short-form content and product videos
Through creative execution and targeted social media strategy, Rania Zara strengthened its brand identity, expanded its community, and became a recognized name in the UK’s traditional ethnic fashion segment.