Fleurings: 360° Branding & Marketing Transformation
create using Website Development
-
Client:
Fleurings -
Category:
Website Dev, SEO & Social Media -
Duration:
10 Months -
Website Link:
www.fleurings.com
Project Overview
Fleurings is a luxury jewelry brand founded by Hollywood actress Samantha Lockwood, known for its unique concept — Vase Jewelry that holds fresh flowers. The brand’s philosophy, “Adorn Yourself with Fresh Flowers,” blends elegance, fragrance, and nature into wearable art.
Our task was to design a modern Shopify website that reflects Fleurings’ premium, feminine, and nature-inspired identity while ensuring a user-friendly experience for global customers. Alongside web development, we focused on SEO optimization and social media marketing, particularly on Instagram and Pinterest, to strengthen the brand’s digital presence.
What We did for This Project
Our digital strategy combined creative storytelling, performance-driven SEO, and social engagement:
- Designed and developed a Shopify website with a clean, elegant UI and smooth eCommerce flow
- Enhanced SEO performance to increase visibility and drive organic traffic
- Created engaging social media content for Instagram and Pinterest, aligned with Fleurings’ aesthetic and lifestyle theme
- Built a content strategy around fresh flowers, jewelry design, and Hollywood elegance
- Optimized product pages for higher conversions and better user retention
Project Results
Through strategic content and digital execution, Fleurings experienced remarkable growth across platforms — reached 30K+ followers on Instagram with strong organic engagement and achieved 200K+ monthly reach on Pinterest, building a global aesthetic audience.
Increased organic website traffic and sales through SEO and content marketing, strengthening brand perception as a premium, nature-inspired jewelry line.
Our integrated approach helped Fleurings grow as a recognized lifestyle and fashion brand, merging technology, storytelling, and luxury design into a seamless digital experience.