HPCL Lubricants: Social Media Growth Through Strategic LinkedIn Marketing
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Client:
HPCL Lubricants -
Category:
Social Media (LinkedIn) -
Duration:
09 Months -
Website Link:
www.hpcl-lube.co.in
Project Overview
HPCL Lubricants partnered with us to strengthen its LinkedIn presence and connect more effectively with professionals across the automotive and manufacturing sectors. Our objective was to create a consistent, high-impact brand voice through content strategy, LinkedIn optimization, and audience engagement.
Over the course of nine months, we executed a performance-driven approach aligned with HPCL’s industry positioning and geographical focus — targeting audiences primarily located in Delhi and surrounding industrial zones.
What We did for This Project
Our strategic efforts were centered around:
- Developing a content strategy aligned with HPCL’s brand tone and business goals
- Creating industry-relevant and engaging content focused on lubricants, sustainability, and performance
- Leveraging LinkedIn’s algorithm to maximize organic visibility and engagement
- Designing visually strong creatives and thought-leadership posts
- Launching newsletter campaigns to grow the professional reader base
Project Results
Our focused strategy delivered consistent and measurable growth:
- Gained 1,400+ new followers organically on LinkedIn
- Built a newsletter subscriber base of 900+ engaged readers
- Achieved 1,000+ active readers per newsletter issue
- Improved post engagement and brand visibility among target industrial professionals
Through data-backed content and algorithm-driven optimization, HPCL Lubricants’ LinkedIn presence evolved into a high-performing B2B communication channel, fostering both awareness and trust within its target market.